Does Red Bull Give You Wings?


Image of a cartoon-style red bull's head with yellow horns.Not according to two class action lawsuits filed against the company and settled for $13 million in 2015.   The main basis of the suits was the claim that Red Bull misled consumers into paying higher prices for their products by touting the superiority of their beverage to say a regular cup of coffee, in spite of scientific evidence otherwise.  The company’s attorneys have chosen to characterize the payout as a gift to consumers and view the agreement as a nuisance settlement, although the company changed its marketing practices after the conclusion of the case.  So does Red Bull give you wings?  The jury is literally still out but do the research and come to your own conclusion using some of the links below.

Law 360 article for background info:

Caffeine Chart proving by the Center for Science in the Public Interest:

To see the actual documents filed in the case, checkout Bloomberg Law.  Ask a reference librarian for help!

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Adam Mackie
Reference Librarian,UConn Law

Adam provides reference and research assistance to library patrons, presents formal and informal research instruction in law school courses, and develops research materials in a variety of formats.  Prior to the library, Adam worked as a legislative attorney at the Hawaii state capitol and served as a law clerk for the third circuit court located in Hilo.  He received his J.D. and M.L.I.Sc. from the University of Hawaii and earned an LL.M. in International Business and Economic Law from Kyushu University in Japan.